Terms

Who you are dealing with

Sereno Analytics is a business run by Tiago Daubigne as a sole trader in the United Kingdom, at [Business address, United Kingdom]. "We" and "us" mean that business. "You" means the person or organisation with the account.

Using the service means accepting these terms and the privacy policy.

The service

We count visits to websites you own or are authorised to work on, and show you the totals. We provide it as it is: we do not promise it will never be unavailable, and we do not offer a service level agreement. We do promise to take accuracy seriously, because a number you cannot trust is worse than no number.

The trial

Thirty days, the whole product, no card required and no limit on how much traffic you send us. At the end of it, if you have not chosen a plan, you stop being able to see your dashboard.

Your data is not deleted and the counting does not stop. The script on your site carries on recording, and the whole history is there when you come back.

Plans, payment and page views

Plans are priced on one thing: how many page views a month your sites generate. Prices are in pounds sterling and shown on the plans page. Payment is by card, taken by Stripe, monthly or annually in advance.

If you go over your plan's page views we keep counting every one of them — nothing is dropped and nothing is cut off mid-month. If you stay over the limit we will ask you to move up to the plan that fits. If you ignore us for two months running we may move you up ourselves, having told you first, or suspend access until you choose.

We may change our prices. If we do, existing subscribers get at least 30 days' notice by email, and you can cancel before the new price applies.

Cancelling and refunds

Cancel whenever you like, from the billing page, in one click and without being asked why. Cancellation takes effect at the end of the period you have paid for — you keep what you have already bought.

If you are unhappy within 14 days of a payment, email us and we will refund it in full. That applies to any payment, not only your first. Beyond 14 days we do not usually refund part-used periods, but if something has gone wrong at our end, tell us and we will put it right.

If you are a consumer rather than a business, nothing here affects your statutory rights, including your right to cancel a distance contract within 14 days.

What you must not do with it

The one rule that matters, because the whole product depends on it:

• Do not use Sereno to collect personal data. Do not put names, email addresses, order numbers, account numbers or anything else that identifies a person into page paths, campaign tags or action names. If you do, you are making us process personal data we never agreed to hold, and we may close your account.

Also, and more ordinarily: do not use it for anything illegal, do not attempt to break, overload or reverse-engineer the service, and do not resell it as though it were your own product. Using it for client sites as an agency is expressly fine — that is what the Agency plan is for.

Your data, and getting it out

The statistics collected for your sites are yours. You can look at them whenever your account is in good standing, make any of them public if you choose, and ask us for a copy. Delete your account and we delete them.

If something goes wrong

We will do our best, but we are one person and a small piece of software. To the extent the law allows, we are not liable for indirect or consequential losses — lost profits, lost business, lost data — and our total liability to you in any twelve-month period is limited to what you paid us in that period.

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited. If you are a consumer, your statutory rights are unaffected.

Ending it

You can close your account at any time from your settings. We can suspend or close an account that breaks these terms, and we will tell you why unless the law prevents us. If we close the service altogether we will give you at least 30 days' notice, refund anything paid for time you will not get, and give you the chance to take your data with you.

Changes to these terms

We may update these terms. For anything that materially affects you we will email account holders at least 30 days beforehand. Carrying on using the service after that means accepting the new version.

Law

These terms are governed by the law of England and Wales, and its courts have exclusive jurisdiction — except that if you are a consumer elsewhere in the UK, you may bring proceedings in your own jurisdiction.